A UK-based SaaS company needed qualified appointments with decision makers in Germany, Austria and Switzerland. We built and managed their outbound SDR team.
Challenge
A UK-based SaaS company wanted to expand into the DACH market but had no localized outbound function and no experience engaging German-speaking decision makers. Generic, translated outreach generated little response and, in some cases, actively damaged brand perception.
Solution
We built a dedicated, German-speaking sales development team that handled market research, lead qualification and outreach across LinkedIn, email and phone. Outreach was not translated but rebuilt specifically for the German-speaking business context, with adapted tone, argumentation and terminology.
Operational Impact
Locally written, context-appropriate outreach significantly increased response rates. The team independently managed the sales pipeline and handed off qualified appointments directly to the client's sales team, fully documented in the CRM.
Key Outcomes
Within six weeks, the team booked its first qualified appointments, response rates rose from around 2% to 8%, and the company went on to receive roughly 18 qualified appointments per month with decision makers in Germany, Austria and Switzerland, without building its own sales team on the ground. The DACH expansion moved significantly faster than originally planned.
Key Outcomes
First qualified appointments within 6 weeks
Response rate up from 2% to 8%
~18 qualified appointments per month